Patty Concept Website
Concept website I Designed and Developed for a burger place in Modena.
The story
Patty is a burger place in Modena with a really strong brand identity, and I wanted to turn that identity into a full concept website, from case study to shipped frontend. The first part of the project was pure research. I spent time on their Instagram studying everything I could pull out of it: mood, visual style, color palette, typography choices, and the general vibe they give off.
Their brand is so well defined that in some ways this made the job easier, because I was not inventing a direction, I was translating one. From that analysis I built a proper little design system. I wrote down the observations, turned them into rules, and defined the visual guidelines the site had to follow before writing a single line of code.
Only after that I moved to the codebase. I used my classic stack here: Next js, Tailwind CSS, and Framer Motion, which is what I reach for when I want strong SEO, great performance, and smooth motion without fighting the framework. The whole thing came together in around two days of focused work.
Patty is a concept project, but it is the kind of exercise I enjoy the most: taking a real brand, studying it deeply, and rebuilding its digital presence from scratch with the same care a client project would get.
Gallery
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